The people behind your content
When you hire our SEO copywriting services, you work directly with the people who research and write your pages — not an account manager relaying messages to an unknown writer.
Meet the Lab team
Three writers. One method. Every page follows the same six-step process. You'll know exactly who's writing your content and exactly how they're doing it. That's rare among SEO copywriting services, and we're proud of it.
Sarah Chen
Founder & Lead SEO Copywriter
Sarah founded SEO Copywriting Lab in 2021 after spending a decade writing search-optimized content for B2B SaaS companies. She noticed a pattern: clients paid for content, some of it ranked, but even ranking pages lost traffic to AI-generated answers that pulled information from other sources — because the content wasn't structured for extraction.
She developed the Lab Method to solve that problem: a six-step process that treats every passage as an independent, retrievable unit. Today she leads client strategy, trains the team, and still writes pages herself — because the method only works if the founder lives it.
Marcus Rivera
Senior SEO Copywriter
Marcus brings a background in technical writing and SEO strategy to every page he writes. He specializes in industries where accuracy, compliance, and E-E-A-T signals are non-negotiable — B2B, SaaS, and medical content. Five years of search-optimized writing across competitive niches. Based in Chicago.
Jordan Park
SEO Copywriter & AI Research Lead
Jordan bridges traditional SEO copywriting with AI-surface optimization. They run our AI citation tracking system — monitoring which client pages get cited by ChatGPT, Perplexity, and Google AI Overviews — and train the team on evolving LLM retrieval patterns. Also writes ecommerce and marketplace copy. Based in Austin.
How you'll work with the team
No account managers. No relayed feedback. No "the writer will get back to you." Here's how collaboration works with our SEO copywriting services.
Direct communication
You talk directly to the writer assigned to your project. No intermediaries. Feedback goes straight to the person writing your pages.
You approve the brief first
Before any drafting begins, you receive and approve a content brief: keyword map, structure, angle. You know exactly what you're getting.
Two revision rounds
Every project includes two rounds of revisions. If the draft follows the approved brief, revisions are typically minor — because alignment happened before writing.
Why we stay small
Most SEO copywriting services scale by adding writers and account managers. We scale by going deeper — not wider.
Every page we write goes through the same three people who built the method. We don't outsource to freelance marketplaces. We don't use account managers as a buffer between you and the writer. We don't hire junior writers and call them "SEO experts."
The Lab Method requires the person writing your page to understand query mapping, SERP analysis, AI surface retrieval, and entity-based structuring — not just grammar and keywords. That skill set takes years to develop. Our team has those years. That's why we stay small: because the method demands it, and because your results depend on it.
Ready to work directly with a writer who understands search?
Book a 20-minute call. You'll meet your writer, discuss your project, and get a keyword-mapped content plan within 48 hours — whether you hire us or not.